PAYA · SALES & FIELD MARKETING
In-store promotions & tastings
A personal interaction turns a product into an experience. PAYA gets people talking about your brand through in-store promotions, tastings and sampling. We introduce products, answer questions using the information you provide and gather shopper feedback. Each activation should suit your brand, its audience and the setting of the individual store.
What we do
Before an activation, we discuss the key messages and how the day should run. This includes the products, materials and arrangements with the retail location. For tastings, we also clarify which product and allergen information must be available. Responsibilities for stock, equipment and preparation are agreed before the assignment, giving everyone a shared brief for delivery.
- Engage shoppers directly at the point of sale
- Present products and answer questions using agreed product information
- Support tastings and sampling within the agreed scope
- Record observations and feedback from the activation for your team
You can request a single promoter day or discuss a planned series of activations. The occasion, location and what you want people to understand about your product shape the brief. We agree the scope with you without promising attendance figures or sales results. A report after each assignment provides a basis for reviewing the activity and discussing what comes next.
How it works
Understand
We get to know your brand, your audience and your goals. Together, we clarify your starting point and what you need from the assignment.
Align
We agree the services, scope and responsibilities. This includes the locations, schedule and information needed for the work.
Deliver
We put the agreed plan into action and stay in contact. Feedback from each assignment informs our next discussion.
Where we operate
We operate in Germany, Austria, Switzerland, Poland and Cyprus. PAYA Ltd. is based in Larnaca, Cyprus. We discuss the specific region and locations with you when planning the assignment.
Frequently asked questions
Can we book just one activation?
Yes. Individual promotion or tasting days are possible. We agree the date, location and responsibilities with you in advance.
Who supplies products and promotional materials?
We clarify this together before the assignment. The brief sets out who provides stock, product information and the equipment required.
Can sampling be arranged without a tasting?
Yes. Sampling can be discussed as a separate activity. The approach depends on the product, retail location and your requirements.
Your initial consultation is free.