PAYA · SALES & FIELD MARKETING
Field sales & retailer acquisition
Good sales start with a conversation. PAYA represents your brand to prospective retail partners and supports ongoing relationships in the field. We work with emerging brands and established food, beverage and consumer goods manufacturers to introduce their products face to face and develop retail contacts. Together, we identify the retailers, regions and activities that fit your plans.
What we do
Your brand and the needs of the retailers we approach guide the work. Before the first assignment, we agree which product information, materials and contacts are needed. This gives conversations a clear starting point and helps put feedback into context. Approaching a retailer is one step in a sales process; we do not promise listings or specific sales figures.
- Approach prospective retailers within the agreed target group
- Present your products and brand in person and gather questions
- Support existing retail contacts and maintain relationships in the field
- Record retailer feedback and the next steps agreed in each conversation
Individual field sales days can provide a starting point. For a more sustained regional presence, we can agree a fixed number of field days per month. This regional sales build-up model starts from a three-month commitment. We define the territory, priorities and scope together, based on your current position and plans.
How it works
Understand
We get to know your brand, your audience and your goals. Together, we clarify your starting point and what you need from the assignment.
Align
We agree the services, scope and responsibilities. This includes the locations, schedule and information needed for the work.
Deliver
We put the agreed plan into action and stay in contact. Feedback from each assignment informs our next discussion.
Where we operate
We operate in Germany, Austria, Switzerland, Poland and Cyprus. PAYA Ltd. is based in Larnaca, Cyprus. We discuss the specific region and locations with you when planning the assignment.
Frequently asked questions
Can we request individual field sales days?
Yes. We can discuss individual assignments or a regular schedule, depending on your goals and the territory you want to cover.
Can you support existing retail contacts?
We support ongoing relationships and visits in the field. Before starting, we agree which retailers and responsibilities are included.
How will we know what happens in the field?
You receive a report after each assignment. We agree in advance which feedback and next steps the report should cover.
Your initial consultation is free.